Do you remember when magazines and commercials used to be the best ways to promote your business? Well, that has all changed now thanks to digital marketing. In order to keep your business relevant, you now need to connect one-on-one with your consumers, and the best way to do this is by taking advantage of the digital marketing trends in 2019. It is extremely important to be in the right place, at the right time, so now might be the time to start your YouTube channel, or Instagram account. Here are a few digital marketing trends that are essential for your business in 2019 and beyond:
Live video and video are completely different. When you hear about video being a trend (which is was, it still is, and it will continue staying a trend in the future), people are talking about pre-planned YouTube videos that you can edit. Yes, you are connecting with your followers by sharing the things you love, but you are really not connecting on a one-on-one basis like you will with live video. Take your chance with live video and see what happens!
Social media is great for connecting and keeping in contact with acquaintances, friends, and family, but it has also gradually also become a critical component for business and brand growth. Since social media use is so widespread and commonly used, it is a perfect place to share products or content, and makes it easier to reach a particular target audience by allowing you the option to choose who you follow and connect with. One great way to use social media more effectively is to use influencers. Having influencers, or people who have become well-known on a social media platform for sharing good content, post about your brand or business will provide other users with greater interest and trust in your brand, as well as suggest that your business or brand is trendy and worth looking into.
If you have not heard about search engine optimization, you are missing out. Would I say that SEO, or search engine optimization is a digital marketing trend of 2019? Well, no. It’s not really a trend. Instead, it is one of the only things (SEO and great content) that will help build your business or brand long-term, so you really need to make sure that you are not only focusing on it, but taking the correct steps because it can be relatively easy to hurt, not help your website. If you do not know much about SEO, you might want to consider hiring someone to help you, so that you see growth faster, without having to put in a lot of time and effort. A local company that I know of that provides these services is New Jersey SEO, the number one digital marketing agency in the area! NJ SEO is a full-service digital marketing agency who can help you build sustainable and meaningful relationships with your clients.
Matt Anton, in charge of client strategy and execution, is the former marketing manager of Liberty Travel, a billion dollar travel agency. There, he was responsible for digital marketing strategy and execution and managed a monthly budget of 250k. He has been cited as an SEO Expert, cited by MOZ, which is a huge accomplishment and compliment, has over 100 endorsements and recommendations on LinkedIn and is one of the Top 100 Local SEO marketers. So, you know that you are in good hands with NJ SEO – they are truly professionals.
Now, I know you must be thinking about the cost. How much does SEO improvements really cost? According to their website, “Cost is important to everyone. Because we don’t pull a number out of thin air, we allow our clients to choose their true budget based on situation and goals. NJ SEO approaches SEO, Online Marketing, and Web Design from a pragmatic business perspective. We understand our relationship is to help you do more of what you love to do, providing goods and services to your valued customers. While cost and value are intricately linked, we do not pull a number out of thin air to determine a price quote. Instead, we utilize a tier pricing structure currently based on Gold, Platinum, Silver and Bronze. Depending on client’s objective and true budget (what they are comfortable with spending if receiving an ROI), we send out deliverables each month. Similar to how McDonald’s does not sell “getting full”, we do not sell “rank #1″ as it’s not only disingenuous but dangerous, resulting in many SEO companies cutting corners for the sake of a) profits and b) retaining a client. Quality of work is consistent across client options; only difference is volume of work, and price savings for larger campaigns.”
There you have it – SEO is not a digital marketing trend per say, but it is one of the most effective ways to build and retain your online presence, which is how you build a successful business in 2019.
There are so many different tricks and tools you can use to boost your brand, but when it comes down to it, producing great content will ultimately continue to be one of the most important factors. Connecting with your target audience and knowing what they are interested in, what inspires them, and the type of content they want to see will help you to produce material that will attract more viewers. Additionally, with the increase in the overall quality of content that is produced by other brands, producing the best content possible is critical to keep up. Connect with your audience, put thought into your work, and ensure good quality content to remain relevant and gain attention.